Remember Who The F You Are.
As you may know, the Barrier Treatment launches today at 12pm EST, marking the relaunch of Bauer Beauty! And I want to give you context so you get the full potency of this experience.
This is an aspirational brand.
It’s our highest self, the highest version of ourselves that we aspire to.
And when we see it, we feel it.
And just like a conduit, it activates within us that version of ourselves that we're becoming.
I have to say, last summer when I created this- that was not my intention.
It's an unintended consequence of what happened by just following what I knew to be true.
There was escapism and craftsmanship channelled into this.
I wanted it to feel like summer in the French Riviera... luxury, mystique, otherworldly. It makes you remember something even if you've never known it.
As I’ve gotten older, I have appreciated the "experience" factor a brand can deliver.
When I was younger, I was really just into bare-bones function which there's definitely a place for as a consumer. But as a brand founder, I didn’t find fast fashion or cutting corners for volume intriguing at all.
I wanted to simplify and amplify.
Not only did face-formulas-for-the-body make more sense to me as someone who is very passionate about anti-aging body. But fiscally, it makes more sense for the consumer as well.
I used to charge $24 per ounce for this formula, now I can charge $15 per ounce. Even though the net price is higher, the price per ounce is lower.
The values that I saw as important to our community as a whole, I was able to embody perfectly with the execution of this rebrand and I hope you're obsessed with it.
I hope it transports you to where you desire to go and reminds you of who you are.
My current vision is to launch once a quarter and my plan is to always buy a quantity that will sell out.
After managing inventory for five years, I decided it was not a vibe.
My vision is to eventually be in retail but visions evolve.
I just wanted to loop you in and give you some context.
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